how important is the content for getting ranked high in search engines.

Everything in web is searched with combination of text, even images are searched with the tag text attached to them, This video tells why great content is important for getting ranked higher in search engine result pages.

How to do business online without a website?

Doing online business with no website !! Sounds nice ??

Well this is not tricky as it sounds. If your business doesn''t need a supply chain management there are certainly options to explore..Even a delivery centric small business can sustain with many free platforms available to do use internet for better reach.

1. Have a strong presence in facebook.

This can be done by regular engagement in facebook, creating a business page for your brand is a great way to build dedicated audience for regular campaigns.

2. Maintain Twitter Account for updating your target audience.

Twitter is a nice platform to micro-sharing. 

3. To have a professional network use LinkedIN.

If yours is a knowledge based venture LinkedIn helps you to build business network and gets you connected with potential people who can refer you. 

4. Use visibility offered by google+

With clever planning your business can reach greater number of online audience, google+ offers an uncomparable hangout option which helps to form and maintain dedicated customers, clients and prospects,

You can see a well optimized google+ page finds its place easily in google. so work on it with dedication, as many g+ features can easily be integrated with free google apps.

5. Have a great blog.

This is important as web centers around content wealth, More quality content drives in more visits and enquiries and hence leads,

Writing and posting quality content regularly is a must to do thing, Blogs help to build link bait in a great way,

Ensure the content to be as pristine and natural as possible, Always try to center around your owned blog as these are the days of google updates and updates on updates!! hence any rollbacks can be done with your supervision.

6. Create a profile and brochure of your business in googlesites or other websites offering web 2.0 with subdomains.

Googlesites give a facelift to your brochure by offering website like interface, urls can be custom generated in googlesites and its free of cost.and with googlesites you can enunciate the power of free google apps in a great way.

You can embed code, script to have interface channels for customers like enquiry form, contact form, etc.

Added with this some web 2.0 free subdomain providers afford livechat interface too.

7. Have great video channels in free video sharing websites such as youtube, vimeo and facebook to showcase your products and services.

This is visual generation out here, maintaining a video brochure of your products and services in free video sharing platforms gives good visibility, don't forget to optimize video descriptions with niche keyphrases.

Online Marketing in 2013

What exactly happens out here online in 2013?

Its a well paced expansion, competition and at par business for the year 2013. Indeed there are proliferating avenues by which brand/business portrayal can be done online these days.

Rule of thumb is carefully follow what happens in Search Engine Marketing and social media scenario and adapt to the changing trends, Its better to take the updations and changes instituted by search engines and social media platforms as indicators and these changes are not for worry as long as you do things properly.

Online marketing in 2013 certainly require lot of research, A thourough research leads to confusion sometimes, considering the number of knowledge sharing websites coming your way on search engine result pages, do not read or attempt anything leading to confusion, as most articles are written for a particular corporate scenario.

By then, Whats the most productive thing to do?   

Analyze the business for which you are doing promotion, this helps to get you where exactly you want to be, As every business is unique and so different.

Arrive at proper channels of promotions by giving due consideration to the prospective audience.

Here are Some expected trends

• Great surge in mobile internet usage and second screens.
• Leading to increased focus on responsive designs to cut costs.
• Local Marketing gets into the mainstream for small and medium businesses.
• Web analytics will improve in a great way, Look at current beta of google analytics.
• As duration of engagement with marketing channels increases attribution and inbound marketing.
• Its going to be more personal in a great way as social media marketing opens way for permanent engagement and there is no prime time and its permanent.
• Selective marketing will play a key role in maintaining brand reputation.